Did you know that you can create your own images and ads online? Do you need free design templates for social media or a new logo?
The importance of graphic design in branding your cleaning company never goes away.
Join us today and we’ll show you how Canva can help you create graphic designs that take your business to the next level.
Listen: How to Create Your Own Images and Ads
Watch: How to Create Your Own Images and Ads
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer. You can find this and 400 other answered questions in this series on our YouTube channel.
How Do You Create Images and Graphics for Social Media?
How do you create images and graphics for social media for your house cleaning business? This is one of my favorite topics because it’s something I’ve learned a lot about over the last couple of years. In the spring of 2016, I moved my business from a regular house cleaning business, online to an online training world.
I had no idea that the online social media world included graphics. So, I started paying a graphic design company to create images for me so that I had images to post on social media, and I had a logo for my business. Then they helped me create a brand kit, which included my colors and the fonts.
Canva Has A Pro And Free Version
Now, there’s a piece of software called Canva which has a free and pro version. The pro version is like $10 a month and I used the free version for about a year before I bought the pro version.
The free version was so good I couldn’t imagine the pro version being any better. The minute I bought the pro version, I said, why did I wait a year to buy the pro version?
It’s like $10 a month but it has so many more features and does so many more things. So, I’m going to share with you what the pro version does because many of you are probably already familiar with the free version.
The Pro Version is an Online Image Hub
So, what the pro version is, is an online hub where you’re going to store your graphics for the rest of forever. As a business owner, we have lots of ads that we create, even if they’re not, buy from me ads, they are awareness ads. “Hey, look what our team did.”
“Hey, here are some testimonials of what our team did.” “Here are some before and after pictures of what we did.” All of those are graphic intents. So even a before and after picture, has to have a font that goes on there and it has to be a font that speaks to the picture and enhances the picture and doesn’t detract from it.
So maybe you have to change the coloring. Maybe you need a shadow behind the text. There are different things that you need and Canva allows you to do that.
The Paid Version Saved Me So Much Time
The pro version saved me so many hours of work per week. This was because the free version allowed you to create a picture and then it stays there. I was spending a lot of time trying to sort through the pictures, to find a previous picture that I had posted. So, if it was like a month or two months ago, I could spend an hour looking through pictures, trying to find that one picture.
The pro version has file folders and so if you are creating an ad, let’s say for Christmas, you can keep all your Christmas illustrations, Christmas images, Christmas ads, the fonts, the text, in one file folder. And then your Thanksgiving one in a file folder and your Halloween one in a file folder.
Well, the beauty of it is this. Next year, when you go to create new ads, instead of sorting through for hours to find pictures you created last year, all you do is go to the file folder. You open up an image and it’s an active image. What that means is you can remove the background, bring in a new background and all the text stays the same. Or you can double click on any of the text and change the text and the background can stay the same. Or you can swap them both out and just use it as it is a template.
You Can Copy Images as a Template
So, you click the copy button. It makes an exact duplicate and then you can change whatever you want, and you still have the original without screwing anything up. This feature is great. I use it all the time and because templating things saves us the time.
Every time you go to recreate something, you create a duplicate and you have the exact same sizing and framing. If you go to print this out, you know exactly what it’s going to look like.
So, let’s say that every person on your team had a business card. Instead of you recreating that every time, you just had a template, you change the name, the print size, the font, the logo, everything stays exactly the same and you just change the name of it and you print the next version.
The Paid Version of Canva is Connected to a Printing Source
Another great thing about the paid version of Canva is it is also connected to a printing source. So if you print a flyer and you want to send it out and put it on people’s doorknobs, you hit print after you’ve designed it and right from that same portal, it prints it out for you and you pay the money. It charges your credit card, and then they ship them to you. So, you don’t have to download them and send them to another site. It’s fabulous.
One of the things that’s great about it is the background removal. So, with one click, you can take a picture. Let’s say that you’re making a holiday ad for house cleaning and you want to have a picture of a cat sitting in a nice clean living room, a fireplace burning, and you want a little Santa hat on the cat.
Canva Pro Has Millions of Images for You to Use
So, you have a picture of a cat sitting on a sofa at home. There’s no fireplace. What you can do is, you can go to Canva and Canva has 60 million excellent high-resolution photos and clip art that you can choose from as a pro member. When you’re not a pro member, you have to pay per image to use these images and I spent a fortune my first year without realizing it was included in the pro package.
So, you take your picture of the cat, bring the cat over and now there’s the picture of the sofa and all this stuff from your house in the background. You can remove the background and it removes the whole background around your cat. You take your cat and you put him inside the fireplace setting.
Then you go to Canva and you find the little Santa hat, with no background and hook it on the cat and now you have created that image for your ad.
Canva Makes it Easy to Make Original Artwork
So, the beautiful part of it is you can easily create original artwork and original graphics. You can create designs that you’re going to use again and again. Now then one of the things that is awesome about it is it connects with your branding kit. This is only for the paid version, but it locks in your brand colors.
So that blue and green are inside my branding kit in Canva. So, whenever I go to create an ad, I click on the color and the text for my ad changes to be the color of my brand so that it matches, and it looks cohesive.
I use the same font and the Canva Pro comes with 3,000 fonts. So, if you’re creating like a Halloween ad, they have this Halloween font with like dripping blood and it’s kind of fun. Then for Christmas, they have these Christmassy fonts with little snowflakes coming out of the fonts.
Canva Pro is Connected to Your Branding Kit
Canva Pro is connected to your branding kit. If you are going to create anything, whether you’re creating a resume, a welcome pack, or you’re creating business cards, it is all right there because you have stored it all in one place.
So, with the file folders separating everything, every year when you come back to do all the new Christmas designs, all you have to do is open up that one folder and it’s all right there. You don’t have to go sorting through everything. It saves an enormous amount of time.
Canva Pro Also Comes With Thousands of Templates
Another thing that’s great about the Canva Pro is that it comes with 450,000 templates. Which is a lot of templates. So if you’re creating anything from a portfolio, a website or a custom design that fits inside a website where you’re creating something that is like a segment where you’re going to have testimonials it comes with all these templates.
So, all you do is click on the template and they’re all sized differently for social media. You can say, I want a testimonial that goes for the banner on my Facebook page. Boom. They have the exact graphics and the exact sizing for Facebook. Then they have the exact design and sizing for Instagram, Twitter, Pinterest or whatever the different social media are.
So, it doesn’t matter what you’re doing. All of the tools that you need to do your own entire graphic design program are in this one program called Canva.
There are Videos on How to Use Canva for Graphics Creation
Now, another great thing is the Canva Design School, because they will walk you through step-by-step. They will show you little videos and tutorials on how to do different things. There are also a ton of YouTube videos on how to do these same things on Canva and how to save time and techniques.
So, it is one of the things I’m passionate about because, over the last few years, I’ve spent a lot of time learning the nuances of graphic design and how to use it in my business. When I started my business, the elements that I needed were reading and writing. Those were the communication skills that I needed and now I need to know video and graphics. Those are the new skills of tomorrow that are not going away.
Social media, marketing and ads are not going away and the images that we use for those ads are not going away. So you can hire somebody and pay them per image. Or you can spend a little bit of money and you can have the entire suite of everything you need to know. This includes information on how to do it so that you can do it for the rest of your life.
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